A
logo is an intrinsic component of a company that projects a brand
silhouette as per customer’s expectations. It is the first facet
that a customer sees and it is intended to convey a particular
message of company. This provides a company a distinct identity so
that customers can easily acknowledge about the company without
reading its name. Since, Logo Designing and Making is a tough task,
professionals even can do mistakes while designing a logo. Some
common logo designing mistakes are as follows:
- Logo Graphics
Resolution
of the images is the vital part designing and while designing a logo,
with the help of Logo Making Software, it is necessary to set the
resolution on vector mode rather than raster graphics. Raster file
denotes a JPEG file while Vector logo file denotes a PNG file. The
pixel of raster becomes blurred on zoom while in vector logo file,
logo does not distort. However, some people make their logo in raster
format that leads to the distortion of logo on zooming and does not
fit for vinyl banners. Vector graphics can be easily edited while
raster cannot be edited.
- Logo Designing Trends
In
designing field, new trends come within a second. However, many
designers make designs in old formats that can become a problem for
businesses who are interested to make logo for their company but are
using pre version designs in logo making software. It is a fact that
you cannot get yourself updated with all new designs but if you are
using any kind logo designing software, you can update it and can
subscribe for new designs. This will help you to make a latest design
for your logo.
- Amateur Designing
Sometimes,
businesses give their project to the amateurs to save money but it
becomes to a loss for them. Amateur designers do not check the
requirements thoroughly and make the designs as per their choice that
contradicts the company services. While a professional designer
always try to gain complete information about the company and the
client’s requirements.
- Font Choice and Color effects
Some
designers get over excited to design a logo an forget about the font
selection. They sometimes select the fonts that do not match together
with theme and the concept of logo. Even, they completely covered the
white background of the card that denotes amateurism in the card.
Therefore, you should use proper fonts with proper graphic effects
and always leave some white space.
- Complicated Configuration
Sometimes,
designers used too much creativity that become complex for others to
understand. Therefore, keep your focus on simplicity. This would help
the users to memorize your logo easily and provide much attention
towards your company.
