Logo is a kind of
advertisement & becomes a standard medium of recognition for an
organization or a business. Business executives and entrepreneurs
must know the principles of a logo design for advertising. A good
logo must have these qualities – simple, relevant, memorable,
versatile, distinctive and timeless. The people who have creative
minds and who understand the logo designing principles properly can
design perfect logos.
Let’s discuss
some logo making tips and principles :
- Attract Attention
A logo which is
well-designed catches the attention of the viewers. When the viewers
watch such a logo design, they admire the design and enjoy its
colors. In this way, the logo works as a mini-commercial. Viewers
also understand the meaning of the logo & remember the message
for a longer time.
The simple design
of a logo is the trademark of good marketing. Mnemonic ‘KISS’ is
taught to the students in designing field… it refers to ‘Keep It
Simple, Stupid’. A complicated logo design will not be able to
catch the attention, but will repel it.
- Know Your Product
Know what product
the organization or company sells. If the company sells multiple
products, it can complicate the process of conceptualization. For
instance – if a company sells many items ranging from shoes to
hats, these can be unified as handcrafted. A good logo acknowledges
this fact.
- Reflect The Mission
A mission
statement of the business assists in designing a good logo. If the
mission statement is of good quality, it outlines the long-term as
well as short-term goals of the business.
- Know The Target Audiences
The target
audiences of the business guide what type of font color and style
should be chosen for the logo. If the audiences are young, appeal
them with images, modern fonts and unique color combinations. The
mature people can be attracted with sophisticated styling and
classical design components. Further, male audiences are attracted
towards bold colors and female audiences are attracted towards pastel
colors & thin lines.
- Overcome Drawbacks
Do not follow
any trends, because trends fade away very rapidly. On the other hand,
logos are versatile and timeless.
For ideas on logo
designing, you can use templates for making logos available within the logo software you are going to use.
Such programs also contain features and tools to help in logo
designing.
