Thursday, January 17, 2013

Logo Making Tips for 2013 to Make a Perfect Logo Design


Logo is a kind of advertisement & becomes a standard medium of recognition for an organization or a business. Business executives and entrepreneurs must know the principles of a logo design for advertising. A good logo must have these qualities – simple, relevant, memorable, versatile, distinctive and timeless. The people who have creative minds and who understand the logo designing principles properly can design perfect logos.

Let’s discuss some logo making tips and principles :
  • Attract Attention
A logo which is well-designed catches the attention of the viewers. When the viewers watch such a logo design, they admire the design and enjoy its colors. In this way, the logo works as a mini-commercial. Viewers also understand the meaning of the logo & remember the message for a longer time.

The simple design of a logo is the trademark of good marketing. Mnemonic ‘KISS’ is taught to the students in designing field… it refers to ‘Keep It Simple, Stupid’. A complicated logo design will not be able to catch the attention, but will repel it.
  • Know Your Product
Know what product the organization or company sells. If the company sells multiple products, it can complicate the process of conceptualization. For instance – if a company sells many items ranging from shoes to hats, these can be unified as handcrafted. A good logo acknowledges this fact.


  • Reflect The Mission
A mission statement of the business assists in designing a good logo. If the mission statement is of good quality, it outlines the long-term as well as short-term goals of the business.

  • Know The Target Audiences
The target audiences of the business guide what type of font color and style should be chosen for the logo. If the audiences are young, appeal them with images, modern fonts and unique color combinations. The mature people can be attracted with sophisticated styling and classical design components. Further, male audiences are attracted towards bold colors and female audiences are attracted towards pastel colors & thin lines.
  • Overcome Drawbacks
Do not follow any trends, because trends fade away very rapidly. On the other hand, logos are versatile and timeless.

For ideas on logo designing, you can use templates for making logos available within the logo software you are going to use. Such programs also contain features and tools to help in logo designing.  

0 comments:

Post a Comment