Business Logo Design
The power of business logos lies in
their capacity to be recalled by the customers. Usually, the
customers memorize a brand because of its products / services,
tagline and imagery existence. Thus, the design of a logo is
considered as a major cause behind the failure or success of a
business. Some logo designs become an immediate hit & captivate
the clients, others may take years to get familiarized with the
clients.
Even small changes in the logo design
can have a large impact on the brand equity. The people who memorize
your products or services via your current logo may not be able to
recall your business via your new logo. However, sometimes, it is
good to make a new logo for your business.
Effects of Redesigning Logo
Positive Effects
- Improves your logo design
- Updates and strengthens your brand image
- Increases customers’ attention
- Redesigning logo means your company is dynamic
- New customers get attracted to your business
Negative Effects
- Incurs huge cost
- It is difficult to relate the new logo design to your business
- New logo might not be well-liked by some customers
- New design can harm the business’s goodwill and integrity
Making a Catchy Slogan for Your Logo
To come up with a catchy slogan for
your business logo, follow these steps:
- Brainstorming – Make a list of all words coming in your mind which describe your company.
- Word describing function – Choose the word describing the functional aspect of your product/service. For instance – if you are running a restaurant, the functional aspect of your business will be ‘cuisine’.
- Word describing emotion – Select the word defining emotional benefits of your products / services for your customers. For instance – for restaurant, emotional benefit can be ‘mouth-watering’.
- Be creative – Don’t use common words that have been used by popular companies and brands. Make it totally unique.
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