How to Design a Website for the Business around Its Logo

Designing a website or refurbishing the old one involves a lot of important decisions to make. How the website should look like? What message it should convey? How to stand out from the competition? To answer a few of these questions, make a marketing strategy or a business plan. However, executing this plan will not be as simple as it seems, because there are many ways to develop a website. This is where logo plays its role. After all, the logo is the face of the business. It includes everything the business wants public to know at a first glance. Thus, there are many benefits of making business logo as a first step in website development. For this, first determine what the logo should convey to the public. Secondly, consider designing a brilliant logo. Thirdly, use the logo as a reference when developing the website. Following are some tips on designing website from logo.

• Be true to colors

Color scheme is the most important decision to make. This decision is to be made before creating website logo design. After creating logo with certain colors, rely on the logo colors for deciding website colors. Of course, the logo colors do not have to dominate the website. The simple website design uses the color of the logo as a highlight & a different tuneful color to govern its theme. For example – a logo made in violets and pinks set against pale green-colored background.

• Shape up

The shape of the logo also provides an inspiration for website design. If the logo has some unique component which needs to be emphasized, this should be considered when planning out the design of the website. If the business has some special unique and intricate business logo, the website should be simple so that it puts the logo in the spotlight.

• Make logo as a guide

Logo is needed to convey the brand’s values. When developing the website, the values and style the logo exhibits should be used as guidelines. For example, if the logo is simple with clean lines, it means that the business is representing itself as straightforward and modern, and thus the website needs to be simple and clean.

• Compare notes

Compare the logo with competitors’ logos. Even if the business goes for a simple logo design, it should have something which makes it different from others. Pinpointing the difference between a business and its competitors can be the key to make a website stand out.

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Logo Design Templates

Logo is the most important element that gives a new face to the business. It represents your business in unique and superior from others. This all can be possible if your business has perfect logo design. So, it is very important to design your business logo in a perfect manner. It is advisable to design logo using logo design software. The software offers various pre-designed templates related to each and ever industry and features that makes logo appealing. Some of logo templates are:

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Are You Missing These Important Personal Branding Tips?

Personal branding means getting noticed in the crowd by showing unique attributes and talents. In each and every industry, relationships are very important to build. The customers will first buy you, and then they will buy from you. So, personal branding is very important. Following are some of the personal branding tips to help you get started.

• Set goals & make a plan – Determine where you are now & where you wish to be after 5 years or so. Do you want to increase number of products or do you want to increase your clients? Then decide how to achieve that goal.

• Believe in your own brand – Personal brand is much more than having a business logo and social media accounts. The businessman has to maintain a steady corporate image at all times and in all mediums. The logic behind maintaining the corporate image is that whatever you do and whatever you produce must reflect the aims and values of your personal brand. The corporate identity or image can be created and maintained easily with the help of Logosmartz Corporate Identity Designer.

• Understand yourself – Understand your strengths & weaknesses, attributes, talents, dreams, goals, vision, passions, etc.

• Generate and maintain your brand – Start building your brand. Here are the important building blocks: -

• Unique visual identity – Create a unique visual image, which is reflective of your business goals. Have at least the important identity materials such as letterhead, business card, logo, social profiles and a website. Use Logosmartz Corporate Identity Designer for designing these materials.

• Your website and email address – Build a website of your own which should contain the information about you & your social profiles, links to other websites of yours, and your blog if any. Set up a personal email address, in addition to official address.

• Social networks – Create accounts on Twitter and Facebook. Use these accounts in a right way for building your brand. Communicate with people and provide some valuable information to your followers and friends on these social networks. Do not just waste time by asking what they had for breakfast.

Getting started is easy, but staying focused is very important in personal branding. Compliance to changes must be done in a way that it doesn’t detract you from the main goal. A strategy to personal branding includes overcoming all problems such as educational, cultural and gender etc. When you remain true to yourself, practice excellence and play with your strengths, you will be able to create your brand successfully.

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