How to Design a Website for the Business around Its Logo

Designing a website or refurbishing the old one involves a lot of important decisions to make. How the website should look like? What message it should convey? How to stand out from the competition? To answer a few of these questions, make a marketing strategy or a business plan. However, executing this plan will not be as simple as it seems, because there are many ways to develop a website. This is where logo plays its role. After all, the logo is the face of the business. It includes everything the business wants public to know at a first glance. Thus, there are many benefits of making business logo as a first step in website development. For this, first determine what the logo should convey to the public. Secondly, consider designing a brilliant logo. Thirdly, use the logo as a reference when developing the website. Following are some tips on designing website from logo.

• Be true to colors

Color scheme is the most important decision to make. This decision is to be made before creating website logo design. After creating logo with certain colors, rely on the logo colors for deciding website colors. Of course, the logo colors do not have to dominate the website. The simple website design uses the color of the logo as a highlight & a different tuneful color to govern its theme. For example – a logo made in violets and pinks set against pale green-colored background.

• Shape up

The shape of the logo also provides an inspiration for website design. If the logo has some unique component which needs to be emphasized, this should be considered when planning out the design of the website. If the business has some special unique and intricate business logo, the website should be simple so that it puts the logo in the spotlight.

• Make logo as a guide

Logo is needed to convey the brand’s values. When developing the website, the values and style the logo exhibits should be used as guidelines. For example, if the logo is simple with clean lines, it means that the business is representing itself as straightforward and modern, and thus the website needs to be simple and clean.

• Compare notes

Compare the logo with competitors’ logos. Even if the business goes for a simple logo design, it should have something which makes it different from others. Pinpointing the difference between a business and its competitors can be the key to make a website stand out.