For
whom your logo is most important? Of course, for your customers! If
your logo is solid, it helps you in solid branding of your business.
Your logo is so important that…
- It must be on your business website – Your logo must be on your business website to create a unique identity for your brand. However, it does not have to be repeated at many places on the website. Otherwise, it will lose its effect.
- It must be on business stationery – Your business logo must be on every stationery material, like business cards, letterheads, marketing pieces, emails, business clothing etc.
- It must be clearly visible – Make the logo clearly visible wherever you place it. Do not tuck it in a corner. It is important and thus must be seen.
- It must remain same for years – Do not change the design or color of logo with every season… keep it as-is for a few years at least. Logo does not have to be changed every now and then, just because you are bored with it.
So,
the conclusion of the whole thing is that logo is very important to
have for a business.
Logo
can be designed with logo designer software instead of hiring
expensive graphic designers from outside. While designing your logo,
keep in mind that it should not be very big in size. Otherwise, it
will lose its purpose and impact. The customers will be attracted to
logo but will not read the content written on the web page. So, it
will become difficult to convert website visitors into customers.
Thus, keep the size of the logo moderate.
Now,
it has become possible to design your own logo even if there is Mac
operating system on your PC. Logo creator for Mac is easily
available at LogoSmartz.com!
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