Logo Making Tips for 2013 to Make a Perfect Logo Design

Logo is a kind of advertisement & becomes a standard medium of recognition for an organization or a business. Business executives and entrepreneurs must know the principles of a logo design for advertising. A good logo must have these qualities – simple, relevant, memorable, versatile, distinctive and timeless. The people who have creative minds and who understand the logo designing principles properly can design perfect logos.

Let’s discuss some logo making tips and principles :

• Attract Attention

A logo which is well-designed catches the attention of the viewers. When the viewers watch such a logo design, they admire the design and enjoy its colors. In this way, the logo works as a mini-commercial. Viewers also understand the meaning of the logo & remember the message for a longer time.

The simple design of a logo is the trademark of good marketing. Mnemonic ‘KISS’ is taught to the students in designing field… it refers to ‘Keep It Simple, Stupid’. A complicated logo design will not be able to catch the attention, but will repel it.

• Know Your Product

Know what product the organization or company sells. If the company sells multiple products, it can complicate the process of conceptualization. For instance – if a company sells many items ranging from shoes to hats, these can be unified as handcrafted. A good logo acknowledges this fact.

• Reflect The Mission

A mission statement of the business assists in designing a good logo. If the mission statement is of good quality, it outlines the long-term as well as short-term goals of the business.

• Know The Target Audiences

The target audiences of the business guide what type of font color and style should be chosen for the logo. If the audiences are young, appeal them with images, modern fonts and unique color combinations. The mature people can be attracted with sophisticated styling and classical design components. Further, male audiences are attracted towards bold colors and female audiences are attracted towards pastel colors & thin lines.

• Overcome Drawbacks

Do not follow any trends, because trends fade away very rapidly. On the other hand, logos are versatile and timeless.

For ideas on logo designing, you can use templates for making logos available within the logo software you are going to use. Such programs also contain features and tools to help in logo designing.  

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Imapcts of Redesigning your Logo?

Business Logo Design

The power of business logos lies in their capacity to be recalled by the customers. Usually, the customers memorize a brand because of its products / services, tagline and imagery existence. Thus, the design of a logo is considered as a major cause behind the failure or success of a business. Some logo designs become an immediate hit & captivate the clients, others may take years to get familiarized with the clients.

Even small changes in the logo design can have a large impact on the brand equity. The people who memorize your products or services via your current logo may not be able to recall your business via your new logo. However, sometimes, it is good to make a new logo for your business.

Effects of Redesigning Logo

Positive Effects

• Improves your logo design
• Updates and strengthens your brand image
• Increases customers’ attention
• Redesigning logo means your company is dynamic
• New customers get attracted to your business

Negative Effects

• Incurs huge cost
• It is difficult to relate the new logo design to your business
• New logo might not be well-liked by some customers
• New design can harm the business’s goodwill and integrity

Making a Catchy Slogan for Your Logo

To come up with a catchy slogan for your business logo, follow these steps:

1. Brainstorming – Make a list of all words coming in your mind which describe your company.
2. Word describing function – Choose the word describing the functional aspect of your product/service. For instance – if you are running a restaurant, the functional aspect of your business will be ‘cuisine’.
3. Word describing emotion – Select the word defining emotional benefits of your products / services for your customers. For instance – for restaurant, emotional benefit can be ‘mouth-watering’.
4. Be creative – Don’t use common words that have been used by popular companies and brands. Make it totally unique.

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Enviable Features of Logo Design Software

Logo design software program helps you to create awesome business logos just like the experts. By using attractive color schemes, smart drawing pens, rich effects & inbuilt symbols, it is very easy to create logos for print as well as for web. The software saves your energy and time in creating logos.

Here are the features which you would expect in your logo designing software:

• Friendly user interface – The software offers friendly interface facilitating easy logo creation. Only a few easy clicks of mouse duplicate logo components and styles.
• Attractive color schemes – There are many pre-set color schemes which can be chosen for your logos.
• A large variety of special effects – You can utilize rich effects ranging from bevel to shadow and gradient, with the help of only one click of mouse. You can completely stylize your logo. 
  
  
  

  

  
  
• Expert drawing and stylizing features – There are expert drawing tools and stylizing features available in the logo software program such as pen, brush, WYSIWYG interface and many others. Thus, you can create distinctive and unique logo designs for personal as well as business use.
• Free resources – There are logo templates within the software which are free and are available under different categories of business, such as Real Estate, Information Technology, Entertainment and Arts, Comedy, Business, Marketing, etc. Help section is also available in the logo software to assist the users to create their logos easily.
• Many formats for importing/exporting logos – Generally, the logo design tool include many formats for importing or exporting business logos. These formats include most common ones such as PNG, JPG, SWF, GIF, BMP and others.
• Quick editing tools – The software has quick logo editing tools such as edit, cut, copy and paste etc.

The logo designing software with all these features is considered as the best software in all aspects.

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Options to be Considered while Designing Company Logos

Company logos permit the companies to coagulate their branding activities and earn appreciation from the customers. Images, creative text and special effects tend to be incorporated in the logos. Some business owners find it very difficult to choose their logos due to different options available. So, they meet professional graphic designers who have experience in company logo design. The professional designers empty the pockets of businessmen, since their designing fees are too high. It is better if businessmen choose logo design software ‘Logo Smartz’ for logo making needs.

What would be the considerations in designing your company logos?

In your logo, your company’s name should be written in an attention-grabbing and clear way. It appears as if it is only a basic consideration. However, you have to determine which font color, style and size you have to use for incorporating your company’s name in the logo. Artistic font types are getting more popular in modern companies; while professional fonts or classic fonts are chosen to be used by other old businesses. The font to be chosen may also depend upon the industry you are in. For instance – a toy shop’s logo need not be too professional as real estate business’s logo. 

Logos look more striking if they have images along with the text showing the name of the company. But the image should be chosen carefully. You can consult somebody from the graphics designing field to help you choose suitable image for your logo.

Another consideration in designing company logos is the colors to be selected for both images and text. For selecting colors, many theories are given by experts as to which color combinations are the best for which industries. They have given recommendations for using colors in the logos wisely. Some colors might appear eye-catching to the viewers, but they don’t go with other features.

It seems that people are finding it very difficult to create their company logos. However, it is very important to obtain a good logo, because clients react to the logo if it is professional created. To have a top-quality logo design, hire some good logo design software only.

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How to Purchase Logo Design Software for Mac?

Due to the technology becoming so advanced, it has become easier to find and purchase a good logo for your company. There are affordable but advanced, full-featured logo design software available in the market. This has eliminated the need of getting the logos designed from graphic design agencies that charge huge fees for the same. Logo software is particularly helpful when you have to design a logo for your start-up business. There are different types of logo software available, for Windows and Mac operating systems. Earlier, majority of the people were using Windows in their PCs. Now, logo creator for Mac is being put to great use because of increasing number of Mac users. A simple Google search will give you a list of different logo design software products available for you. You must look for the following features in your logo software…

• Usually, people prefer the software programs which permit them to have scale-able logo designs. The logos need to be placed on different marketing materials. Thus, they have to be scale-able. Otherwise, they will not be clear and will ruin the whole purpose of making a logo.
• There are basically two popular formats used for saving logos on your PCs, i.e. GIF and JPG. Ensure that your software permits you to save the logos in these formats.
• Buy the software which has editing features, so that you can edit the logo whenever need arises.
• Custom logo design also requires the software to have a great collection of fonts, including text fonts & decorative fonts.
• Your logo creating software must be robust and scale-able like Logosmartz logo design software for Mac. The company selling the software should provide complete technical support in case of any assistance required by the user.

The logo software, if chosen correctly, can help you in designing really effective company logos.

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Design Professional Logos with Logo Making Program

Due to strict competition in every industry, it takes months to find some customers and minutes to lose them. Thus, businesses always try to find new ways to create best first impression among their potential customers. Business Logos are a good tool for building a great first impression, & this impression shouldn’t be ordinary. Therefore, you need to design attractive yet professional logos.

Luckily, there are many logo making programs available out there which can be used to design beautiful logos quickly and easily. Most of them have inbuilt features like colors, fonts and symbols to insert in the logos. Import facility is provided in them to insert custom artwork in your logo. Several functions like stretching, layering, changing opacity and adding gradients etc. are quite easy to apply.

Take care of these points when you design your logo with logo making program…

The most important thing is keep the logo design simple. The logo will be used on different applications & different media. If visual effects, filters & transparencies are used to create a logo, printing cost increases greatly. Your logo should be timeless. Keep in mind the following peculiarities at the time of selecting an image.

• Style: Because your logo will represent you & your business, you should select an image after due consideration of your targeted audience & company’s philosophy. There are several inbuilt images in the logo making tool out of which you can select the one.
• Uniqueness: The image chosen for your logo design has to be unique to distinguish your business from others. Of course, you can get ideas from different logos but the resulting design has to be the only piece on the web.
• Format: You have to guarantee that you select the best format for your images. Many logo maker programs support these image formats - PNG, JPG, JPEG, BMP, GIF and TIFF.

The logo, its shape, size and color, font style etc. all should hold a special appeal in the eyes of the viewers. Create the best possible logo design by downloading a logo making program with efficient features.

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How Logo Maker Software Can Benefit The Businesses?

Any firm can benefit from a high-quality logo design. Whether it is a start-up firm, a nonprofit venture or a well-established company, the quality and type of logo you select will tell everything about your business. Your potential clients will be having the first contact with your company through your logo, and they may move away from your business if your logo is poorly designed. So, you must know how you can get good logo design.

Company logo designers demand high fees. You can save hundreds of dollars that you could have spent on hiring creative logo developers by settling for logo maker software. There are a lot of logo software applications out there right now & it is your business goals and desire that will determine the type of software you choose.

A popular type of logo software now doesn’t design the logo from scratch… instead the users are given the options to use several semi-designed logo templates. You simply choose the one that best suits your business requirements and load it up in the editing window of the software. You can add text & color to your logo as per you wish. The software is affordable in most cases & it usually works well. You can add your own company's name or text which you want to associate with your company.

If you want to have a very high-quality, unique company logo, then you can go for higher logo maker software such as LogoSmartz. It presents more customizable components which you can edit, tone and twist to any taste.

Before now, getting a quality company logo was quite an expensive affair, because you had to hire company logo designers. To do it on your own, it needed a lot of learning in graphics designing. Now, you can create your own company logo with the help of software which is readily available on the internet at cheap rates. Remember that your company logo is like a door to your company… if it is bad, the visitors will simply turn back. So, hire a good logo maker software program now and create your logo.

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